Privacy policy

Last Updated: Aug 13, 2026

At [STORE NAME], we respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what information we collect, how we use it, when we share it, and the choices available to you when you visit or shop through [WEBSITE URL].

By using our website, creating an account, placing an order, or otherwise interacting with our services, you acknowledge the practices described in this Privacy Policy.

1. Who We Are

[STORE NAME] is an e-commerce business operated by [LEGAL BUSINESS NAME], with its principal place of business at:

[BUSINESS ADDRESS]

For privacy-related questions or requests, you can contact us at:

Email: [EMAIL ADDRESS]
Phone: [PHONE NUMBER]

For the purposes of applicable Indian data protection laws, including the Digital Personal Data Protection Act, 2023, [LEGAL BUSINESS NAME] may act as the entity responsible for determining the purposes and means of processing your personal data.

2. Information We Collect

Depending on how you interact with our website, we may collect the following categories of information.

A. Information You Provide Directly

When you create an account, place an order, contact us, or use our services, we may collect:

  • Full name

  • Email address

  • Mobile/telephone number

  • Billing and shipping address

  • Account login information

  • Order and purchase history

  • Information you provide when contacting customer support

  • Product reviews, feedback, survey responses, and other communications

  • Information voluntarily provided when using our AI shopping assistant

B. Payment Information

When you make a purchase, payment information may be collected and processed by our payment service providers.

Depending on the payment method, this may include information such as:

  • Payment method

  • Transaction reference

  • Payment status

  • Billing information

We generally do not store complete credit/debit card numbers, CVV numbers, UPI PINs, passwords, or other sensitive payment credentials on our own servers where the payment provider processes them directly.

Payment information may be subject to the privacy policies of the relevant payment provider.

C. Automatically Collected Information

When you visit our website, certain technical information may be collected automatically, including:

  • IP address

  • Browser type and version

  • Device type

  • Operating system

  • Approximate location derived from technical information

  • Pages viewed

  • Products viewed

  • Search activity

  • Referring website

  • Date and time of visits

  • Website interaction and usage information

D. Shopping and Preference Information

To improve your shopping experience, we may collect information relating to:

  • Products you view or search for

  • Products added to your cart

  • Purchases

  • Wishlist or saved items

  • Product preferences

  • Interactions with recommendations

  • Responses to promotional campaigns

E. AI Shopping Assistant Information

[STORE NAME] may provide an AI-powered shopping assistant to help customers search for products, compare products, identify products based on their requirements, receive shopping recommendations, obtain customer support, and manage aspects of their shopping journey.

Depending on how you use the assistant, we may process:

  • Questions and messages you submit

  • Product preferences and requirements you describe

  • Products discussed or compared

  • Shopping-related interactions

  • Cart-related requests

  • Customer-support conversations

Please do not provide highly sensitive personal information to the AI assistant unless specifically requested for a legitimate business purpose.

AI-generated recommendations are intended to assist your shopping decisions and should not be treated as professional, medical, financial, legal, or other specialized advice.

3. How We Use Your Information

We may use personal information for purposes including:

Providing Our Services

  • Processing and fulfilling orders

  • Delivering products

  • Processing payments and refunds

  • Managing customer accounts

  • Providing customer support

  • Responding to questions and requests

  • Processing returns, exchanges, and complaints

Improving Your Shopping Experience

  • Providing product search

  • Comparing products

  • Providing recommendations

  • Personalizing product discovery

  • Remembering cart and shopping preferences

  • Providing AI-assisted shopping support

  • Improving website functionality and usability

Communications

We may use your information to send:

  • Order confirmations

  • Shipping and delivery updates

  • Payment and refund notifications

  • Account-related communications

  • Customer service messages

  • Important service announcements

Where required by applicable law, we will seek appropriate consent before sending promotional communications.

Marketing

Where permitted and where appropriate consent has been obtained, we may use your information to send information about:

  • New products

  • Offers and discounts

  • Promotions

  • Special events

  • Other products or services that may be relevant to you

You can opt out of promotional communications at any time using the unsubscribe mechanism provided in the communication or by contacting us.

Security and Fraud Prevention

We may process information to:

  • Detect and prevent fraud

  • Protect our website and customers

  • Investigate suspicious transactions

  • Prevent abuse of our services

  • Maintain the security and integrity of our systems

Legal and Regulatory Purposes

We may process or retain information when reasonably necessary to:

  • Comply with applicable laws and regulations

  • Respond to lawful requests from authorities

  • Establish, exercise, or defend legal claims

  • Resolve disputes

  • Enforce our terms and policies

4. Legal Basis for Processing

Depending on the circumstances and applicable law, we may process personal data based on:

  • Your consent

  • Processing necessary to provide products or services you have requested

  • Certain legitimate or legally recognized uses

  • Compliance with legal obligations

  • Other grounds permitted under applicable law

Where processing is based on consent, you may withdraw that consent subject to applicable legal requirements and limitations.

India's DPDP Act specifically provides for notice and consent requirements as well as certain legally recognized uses of personal data.

5. Cookies and Similar Technologies

We use cookies and similar technologies to operate and improve our website.

Cookies may help us:

  • Keep products in your shopping cart

  • Remember preferences

  • Maintain your login session

  • Understand how visitors use our website

  • Measure website performance

  • Improve our services

  • Provide relevant marketing and advertising where applicable

Cookies may be:

Essential cookies: Required for basic website functionality.

Analytics cookies: Help us understand website usage and performance.

Preference cookies: Remember settings and preferences.

Marketing cookies: May be used to measure advertising effectiveness or provide relevant advertisements, where applicable.

You can control or disable certain cookies through your browser settings and, where provided, our cookie preferences mechanism. Disabling essential cookies may affect website functionality.

6. Third-Party Services

We use third-party service providers to operate our business and provide our services. These may include:

  • Shopify and related e-commerce infrastructure

  • Payment gateways

  • Shipping and logistics providers

  • Customer-support platforms

  • Email and communication providers

  • Analytics providers

  • Advertising and marketing platforms

  • Fraud-prevention and security providers

  • Cloud hosting and technology providers

  • AI/large-language-model service providers

Examples of providers actually used by [STORE NAME] should be listed here:

  • E-commerce platform: [SHOPIFY / OTHER]

  • Payment provider: [PAYMENT PROVIDER]

  • Shipping providers: [SHIPPING PROVIDERS]

  • Analytics: [GOOGLE ANALYTICS / OTHER]

  • Advertising: [META / GOOGLE / OTHER]

  • AI provider: [AI PROVIDER]

  • Email/SMS provider: [PROVIDER]

These providers may process information on our behalf or independently according to their respective terms and privacy policies.

We do not sell your personal information merely because we use third-party service providers.

7. AI and Automated Processing

Our AI-powered shopping features may process information you provide to help with product discovery, product comparison, recommendations, customer support, and shopping-related tasks.

AI systems may generate recommendations or responses based on the information available to them. Such outputs may occasionally be inaccurate, incomplete, or unsuitable.

We encourage customers to verify important product information, including specifications, pricing, availability, warranties, and suitability, before purchasing.

Where third-party AI providers are used, relevant information may be processed by those providers according to the applicable contractual arrangements and privacy policies.

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8. Sharing of Personal Information

We may share personal information when necessary with:

  • Payment processors

  • Shipping and logistics partners

  • Technology and hosting providers

  • Customer-support providers

  • AI service providers

  • Analytics providers

  • Advertising and marketing partners

  • Fraud-prevention providers

  • Professional advisers such as lawyers, accountants, or auditors

  • Government authorities or law-enforcement agencies where legally required

We require service providers handling personal data on our behalf to use appropriate safeguards and process information for authorized purposes.

We do not intend to sell personal information to third parties as a standalone commercial product.

9. International Data Transfers

Some of our technology and service providers may process information outside India.

Where personal data is transferred or processed outside India, we will take steps required by applicable Indian law and our contractual arrangements to protect the information.

The DPDP Act contains provisions concerning processing of personal data outside India and government restrictions that may apply to such transfers.

10. Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including:

  • Providing our services

  • Maintaining transaction and business records

  • Resolving disputes

  • Preventing fraud

  • Complying with legal and regulatory obligations

  • Enforcing our agreements

Retention periods may vary depending on the type of information and the purpose for which it was collected.

When information is no longer required, we will take reasonable steps to delete it or otherwise dispose of it in accordance with applicable law.

11. Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, disclosure, or destruction.

Depending on the nature of the information and risks involved, these measures may include:

  • Access controls

  • Authentication mechanisms

  • Encryption or secure transmission where appropriate

  • Monitoring and security controls

  • Secure hosting and infrastructure

  • Employee and contractor access restrictions

  • Security procedures for third-party service providers

  • Backup and recovery procedures

However, no internet transmission or storage system can be guaranteed to be completely secure.

12. Customer Rights

Subject to applicable law and any applicable conditions or limitations, you may have rights relating to your personal data, including the ability to:

  • Request information about personal data processed about you

  • Request correction of inaccurate or incomplete personal data

  • Request erasure of personal data where legally permitted

  • Withdraw consent where processing is based on consent

  • Raise a grievance regarding our handling of your personal data

  • Exercise other rights available under applicable law

The DPDP Act expressly provides for rights relating to access to information, correction and erasure, grievance redressal, and nomination, subject to the Act and applicable rules.

To exercise a privacy-related right, contact us at:

[PRIVACY EMAIL ADDRESS]

We may need to verify your identity before processing certain requests.

13. Grievance Redressal

If you have a concern about how we collect or use your personal information, please contact our grievance/privacy contact:

Name: [GRIEVANCE OFFICER / PRIVACY CONTACT NAME]
Email: [GRIEVANCE EMAIL ADDRESS]
Address: [BUSINESS ADDRESS]
Phone: [PHONE NUMBER]

We will review and respond to privacy-related complaints in accordance with applicable law.

14. Children's Privacy

Our services are intended for a general audience and are not specifically directed at children.

We do not knowingly seek to collect personal information from children except where permitted by applicable law and with any required consent or safeguards.

If you believe a child has provided personal information to us in circumstances where such collection was not appropriate, please contact us at [EMAIL ADDRESS].

Where applicable, additional obligations may apply to the processing of children's personal data under Indian data protection law.

15. Third-Party Websites and Links

Our website may contain links to third-party websites, applications, products, or services.

We are not responsible for the privacy practices or content of third-party websites. We recommend reviewing their privacy policies before providing them with personal information.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

  • Our services

  • Technology

  • Business practices

  • Applicable laws and regulations

  • Privacy and security requirements

When we make material changes, we may provide additional notice where appropriate.

The updated Privacy Policy will be posted on this page with a revised Last Updated date.

17. Contact Us

If you have questions, requests, or concerns regarding this Privacy Policy or your personal information, please contact us:

[STORE NAME]
Legal Business Name: [LEGAL BUSINESS NAME]
Website: [WEBSITE URL]
Email: [EMAIL ADDRESS]
Privacy Email: [PRIVACY EMAIL ADDRESS]
Phone: [PHONE NUMBER]
Business Address: [BUSINESS ADDRESS]

We are committed to handling your personal information responsibly and to making your shopping experience with [STORE NAME] simple, secure, and trustworthy.